Online booking has been around since the internet was invented. In the past, online booking was limited to travel and accommodation and this is where most of the investments in booking technology were directed. One area that was often neglected or which was slow to adapting to the online booking trend was the spas and salons niche. In the recent years, that trend has been changing and even these establishments have been investing in robust spa booking software in order to streamline the booking process and drive up revenues.
It is necessary for spas and salons to incorporate functionality which allows customers to book appointments online via the spa websites or even mobile apps. This is what allows you to drive the customer’s loyalty and engage customers more intimately in order to understand their needs. Spa booking software also streamlines business operations and makes things easier for you. It means you do not have to employ too many people and run a costly operation. There are many reasons why technology is critical to an efficient spa operation. These include the following:
Full-time Business Accessibility
Not all customers will reach the front desk when they need to book spa appointments. Sometimes, your staff are busy or off for lunch. During these times when you are unreachable, you are losing business and revenues and if your competitor has already invested in a great spa booking software, they will be taking in most of these leads. The spa booking engine will completely automate the spa booking process and allow you to be in business even during the off-centre hours. It allows you to maximize your revenues and quicken the process of booking for your services. Your customers will certainly reward you for this investment with their loyalty.
The fact that your customers must make up-front payments when booking the spa services means that you will grapple with very few service cancellations. Choose online booking software that allows you to enforce payment whenever a customer books an appointment. This allows you to run an efficient spa appointment booking regime and will keep your cash-flow running.
Free the Front Desk
Without spa booking software, your front desk will be busy with too many incoming phone calls from customers making enquiries or booking spa and salon services. When you automate the process online and make the process as simple as possible, customers have no reason to make phone calls unless they need some clarification on the service. Have an online booking engine that has good appointments booking functionality.
Promote Services to Increase Customer Engagement
Online booking software allows you to sell and upsell and thus increases your overall sales and revenues. You can incorporate images and videos which have powerful marketing effect to showcase your services. Today’s online booking software also has great social features which allow customers to share deals and promotions while interacting with them in order to better cater for their needs. It is best to buy a specialized spa booking software such as netbookings that has plenty of spa booking management innovations to make your business easier to manage.